Brand, consumer behaviour and digital channels, for commercial and marketing roles.
Marketing in Thailand has moved faster than most job titles have. This final year gives you the strategy layer underneath the tools — why a campaign works, not only how to run one — and the degree to be considered for the role above yours.
Four core business modules sit alongside two marketing specialisms, Global Marketing and Marketing & Digital Strategy. Assessment is coursework built on real commercial problems, so what you hand in is work you can show an employer.
Delivered in Bangkok and online by ADVEX Management School under a transnational education partnership with Arden University, United Kingdom.
Module titles are those published by Arden University and may be updated. The definitive list is confirmed at enrolment.
| Award title | BA (Hons) Business Management (Marketing) (Top-Up) |
| Level | Final-year top-up |
| Awarding university | Arden University, United Kingdom |
| Entry requirement | An Advanced Diploma at SCQF Level 8 (240 SCQF credits), a UK HND, or an equivalent qualification. |
| Length | One final year |
| Delivery | HyFlex — live online, self-directed study, on-site workshops in Bangkok |
| Assessment | Coursework, case studies and projects. No written examinations. |
| Intakes | February, April, June, August, October, December |
| Language | English |
| Award | A full UK honours degree awarded and certificated by Arden University. |
Tell us what you already hold — a diploma, a degree, or years of work that never got certificated — and we will tell you which level you enter at and how long the route takes.